CAREER

Digital Manager

JPC Ltd. New Zealand

September 2013 to present 

• Digital Strategy - Develops and implements comprehensive digital marketing strategies to drive online sales and brand awareness;

• Data Analysis: - Leverages data analytics to identify trends, optimise campaigns, and make data-driven decisions;

• CRM Management - Oversees CRM initiatives, including marketing automation and customer acquisition;

• Budget Management - Develops and manages digital marketing budgets to achieve business goals;

• Team Leadership - Manages and mentors global digital marketing and PR teams;

• AI Integration -  Implements AI-powered content.

Operations Manager

Global Bedbank Ltd. Nadi, Fiji

August 2011 to August 2013

• Business Development - Drove the development of new business opportunities with airlines, hotels, and travel agents;

• Project Management - Led the development and implementation of new technology solutions, including API integrations and online booking engines;

• Team Leadership - Managed and motivated a team of 10 staff;

• Strategic Partnerships - Initiated collaborations with industry leaders like TripAdvisor;

Online Manager

Stella Travel Ltd. Auckland New Zealand

August 2008 to August 2011 

• Digital Transformation - Led the digital transformation of the company's online presence, including website redesigns and content management system implementations;

• SEO and SEM - Developed and executed SEO and SEM strategies to improve website visibility and drive organic traffic;

• Cost Optimization - Reduced online operating costs by 70% while increasing website inquiries by 250%.