CAREER

Digital Manager

JPC Ltd. New Zealand

September 2013 to present 

Responsible for overseeing multiple accounts, creating and implementing digital marketing and online sales strategies. Specialising in market analysis, analysing engagement data, identifying trends in customer website interactions and planning digital campaigns to maximise online sales.

• Develop operating budgets for digital marketing divisions that met the business' goals;

• Design, develop and implement digital marketing strategies and forecasts across global markets to achieve company objectives;

• Develop and implement a AI Content, SEO and SEM strategy;

• Manage all CRM touch points including marketing automation, email marketing, retention strategies and new customer acquisition initiatives;

• Manage and mentor global digital marketing, and PR teams.

Operations Manager

Global Bedbank Ltd. Nadi, Fiji

August 2011 to August 2013

Drove the development and success of new opportunities with airlines, hotels, wholesalers and independent travel agents, digital marketing and overseeing of IT development and leadership and motivation of a team of 10 staff.

• Project managed the development of the new secure OTA compliant push/pull API/XML feeds; resulting in securing major contracts with AOT/Air New Zealand, Qantas Holidays, Flight Centre Global Product; Hilton, Accor and other major hotels;

• Implemented multiple online booking engines to hoteliers websites throughout the South Pacific allowing them to receive direct bookings;

• Launched Pacific Channel Manager (using Resonline Channel Manager technology);

• Initiated collaboration between Bedbank/ibookpacifc & TripAdvisor.

Online Manager

Stella Travel Ltd. Auckland New Zealand

August 2008 to August 2011 

Stella Travel Services aims to provide the best products and services to support the commercial needs of travel agent professionals; to empower independent travel agency owners run their own business with the back-up of a robust business platform; and for consumers to book holidays at the best possible prices via the channel most suited to them, be that online, over the phone, or in store with their preferred travel agent professional.

• Negotiated a favourable SLA with local web Solutions Company that would return ownership and full control of NZ branded websites;

• Project managed the design and launch of new websites and content management system for Harvey World and United Travel; 

• Developed and implemented company SEO and SEM strategy;

• Working as a team, reduced online operating costs by approximately 70% p.a and increased website enquiry by 250% within a 24 month period.