Matt is a certified Google Analytics 4 expert, skilled in leveraging this powerful analytics tool to drive data-driven marketing decisions. With a deep understanding of GA4's features and capabilities, he can:

• Set up and configure GA4 properties for websites and apps

• Collect and analyze valuable user data to measure website and app performance

• Utilize advanced reporting tools to gain actionable insights

• Track key marketing metrics to optimize campaigns and ROI

By partnering with Matt, businesses can unlock the full potential of Google Analytics 4 and achieve their marketing goals.

Matt is a Google Ads Certified Professional, skilled in creating and managing effective Google Search campaigns. With a deep understanding of Google Ads, he can:

• Develop targeted ad campaigns to reach the right audience

• Optimize ad performance to maximize ROI

• Track and measure campaign metrics to inform strategic decisions

• Utilize advanced bidding strategies to achieve desired results

By leveraging Matt's expertise, businesses can increase their online visibility, drive website traffic, and generate more leads and sales.

Are your Google Ads campaign performing at its best? Accurately measuring your ads is key to the success of your campaign.

Google Ads Measurement Certification demonstrates the ability to measure and optimise digital ad performance using Google’s measurement solutions. As a certified user, Matt understands the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on your business. 

By earning the Google Ads - Measurement Certification, Google recognises his ability to:

• Translate marketing objectives into measurable actions;

• Set up tracking to effectively measure sales, app downloads/installs, and/or leads;

• Understand how to analyse and action on insights from conversion tracking data;

• Choose the right attribution model for business goals.

Reach more shoppers with Performance Max, the next generation of Smart Shopping campaigns.

Certified users like Matt, have demonstrated exceptional knowledge of how to create and optimise Shopping campaigns that maximise reach and conversions.

Earning the Shopping ads Certification, Google recognises Matt has the  ability to:

• Explain the basics of a growing retail business with Google;

• Explain how Shopping ads work;

• Articulate the importance of Policy in the Shopping Ads Ecosystem;

• Identify core components of Google Shopping policy;

• Describe how Merchant Center and a product feed support a shopping strategy;

• Choose the appropriate campaign type for the marketing objectives;

• Describe how Smart Shopping Campaigns work and their key benefits.