Google Analytics 4 is the latest analytics service that enables businesses to measure traffic and engagement across their websites and apps.

Matt has the ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. As a certified user, he has demonstrated an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.

By earning the Google Analytics Certification, Google recognizes Matt has the ability to:

• Setup a Google Analytics 4 property for a website or an app;

• Collect the data you need for your business and use the various reporting tools and features;

• Recognize key measurement features that can show the effectiveness of your online marketing efforts.

Your ad can appear on Google at the very moment someone is looking for products or services like yours.

Google recognizes Matt's mastery of the fundamentals of building and customizing effective Google Search campaigns.

Earning the Ads Certification, Google recognises his ability to:

• Explain the basics of a growing business with Google;

• Explain how ads work;

• Develop and execute a digital marketing strategy in Google Ads that helps a business reach their goals;

• Monitor ads and make adjustments which may include raising and lowering the daily budgets;

• Updating the ad content to make sure they are relevant and have the right messaging.

Are your Google Ads campaign performing at its best? Accurately measuring your ads is key to the success of your campaign.

Google Ads Measurement Certification demonstrates the ability to measure and optimise digital ad performance using Google’s measurement solutions. As a certified user, Matt understands the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on your business.

By earning the Google Ads - Measurement Certification, Google recognises his ability to:

• Translate marketing objectives into measurable actions;

• Set up tracking to effectively measure sales, app downloads/installs, and/or leads;

• Understand how to analyse and action on insights from conversion tracking data;

• Choose the right attribution model for business goals.

Reach more shoppers with Performance Max, the next generation of Smart Shopping campaigns.

Certified users like Matt, have demonstrated exceptional knowledge of how to create and optimise Shopping campaigns that maximise reach and conversions.

Earning the Shopping ads Certification, Google recognises Matt has the ability to:

• Explain the basics of a growing retail business with Google;

• Explain how Shopping ads work;

• Articulate the importance of Policy in the Shopping Ads Ecosystem;

• Identify core components of Google Shopping policy;

• Describe how Merchant Center and a product feed support a shopping strategy;

• Choose the appropriate campaign type for the marketing objectives;

• Describe how Smart Shopping Campaigns work and their key benefits.